My own path- Szymon Bielecki

Hello all! Brand is a very popular word nowadays. We are surrounded by brands, we have our favorite brands, maybe some of us do own brands themselves. But what exactly is a brand? Oxford provides us with many definitions of the word "brand", two most relevant in my opinion: A type of product manufactured by a particular company under a particular name. A particular identity or image regarded as an asset. Most of us associate brands with few obvious components of brand identity: logo- the graphical representation of brand identity- Adidas' Three Stripes logo slogan- a sort of motto that leads the company and creates its image- Nike's "Just Do It!" colors- the certain combinations of colors that a company chooses as theirs e.g. white, red and navy of Tommy Hilfiger faces- celebrities and experts associated with the brand e.g. Cristiano Ronaldo as a Nike face tune- musical jingles that brands make their own, eg. McDon...